• App - UX Research and UX Design

    Case study – redesign. A whole new story

    15 March 2025 - By 

    The application I was asked to redesign is a car navigation for mobile devices – Naviexpert Current situation Diagnosis Objectives Steps Challenges One of the primary challenges for long-standing mature products is to maintain consistent visual identity.With the continuous addition of new features, the product keeps evolving, becoming overly complex and harder to navigate.  Ultimately, the application as it stands no longer supports optimal user interaction, prompting a redesign. Data analysis The initial step involved analyzing data and usage statistics. While we had a clear understanding of the core features in our product, there was some uncertainty around very specific…

  • UX Research and UX Design

    Case study – women behind the wheel. Target group research

    15 December 2024 - By 

    The main users of the Naviexpert app are men aged 40 or above, accounting for more than 80% of all users. However, we wanted to gain deeper insights into our female users. What kind of drivers are they? Do they use the app daily or only during holidays?  How do they spend their free time? Survey To better understand this user group, we decided to combine several research methods, starting with a survey. We distributed a questionnaire to gather insights into their driving behaviors and habits, including how often they drive and how they perceive themselves as drivers. Do they…

  • App - UI - UX Research and UX Design

    Case study – Driving style

    15 December 2024 - By 

    The project is a fleet management telematics platform. It features a desktop application for the fleet manager and an app for drivers. Among other services, the platform offers an algorithm that analyzes the driving style Business objective To expand the offering, promote fleet safety awareness, and advance interest in driving styles. Design objective To encourage drivers to install the app, increase user engagement, and raise safety awareness. Benefits for the fleet as a whole include increased fleet safety, along with reduced damage and operating costs. Desk research Analyses of our metrics and discussions with fleets have revealed that the driving…

  • App - UX Research and UX Design

    Case study – Dark mode design

    14 July 2024 - By 

    Objectives The main objective of this project was to create a night mode of an existing navigation application on the market. Current situation The application not only lacked a dark mode but also had no consistent color or style system within the codebase. Nearly every element used its own unique values, which led to several issues. The team lacked clear specifications and guidelines when designing new elements, and even minor changes proved to be time-consuming. Inventory The first step was to identify all the main screens and components to understand what was needed and establish a solid starting point. I…